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July 16, 2010
By: TOM BRANNA
Editor
Chanel is taking aim at the men’s fragrance market.Bleu de Chanel, will be its first major male fragrance since 2004’s Allure Homme Sport and its first men’s masterbrand since 1990’s Egoïste. Academy Award-winning director Martin Scorcese directed the advertising spot. Company executives predict the woody aromatic (Chanel’s first) will be one of the top three men’s scents in the U.S. in the fourth quarter and will enter the top five globally in 2011. Bleu de Chanel will be sold in about 2...
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